2026 Dealer Environment Art for Global Markets


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"The Relentless Pursuit of Perfection"

Celebrated through the Prism of
Automotive Fine Art


Interior environment artwork packages designed to celebrate the Lexus brand, enhance guest experiences, and instill an elevated sense of pride in the Lexus ethos.
From the studio of automotive artist Stephen Selzler.


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The Vision

Consequential brands exist to involve themselves in culture, not just to make excellent products. Enveloping the Lexus dealer experience with artwork that honors the product and brand ethos reminds dealership owners, their guests, and their workforce that Lexus is about far more than just a luxury vehicle marque— it's a lifestyle worth celebrating.

The vision behind the Lexus x StudioSelzler partnership is one where the sophisticated, technologically-astute elements of the Lexus brand are paired with aspirational artworks which celebrate Lexus' engineering marvels, as well as the marque's unique heritage as a world-beater in the luxury market.


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The Dealer Art Program

Dealership environments— both new and existing —benefit greatly from programmed wallspace reserved for visual accoutrements; "The Cherry On Top," in other words. It has an equally attention-grabbing quality as well as a balancing effect, helping spaces finally feel tied together.

Dealers involved in the Lexus x StudioSelzler interiors program work directly with the studio to spec full- or partial-property artwork packages suited to the most common artwork budgets (between $10k and $45k+) in addition to having access to the full studio Lexus catalog for one-off artwork piece orders with no minimums required.


Dynamic Partnership
We have the flexibility to scale the business in various directions, whether that involves TMC purchasing products at wholesale and setting market prices or our team managing production and global distribution. StudioSelzler can custom tailor the program in a manner that best fits your needs.



Process

Artwork is produced both digitally and physically at StudioSelzler's Dallas, Texas–based studio, creating a variety of artwork imagery celebrating the Lexus brand with a growing portfolio of work on regular release schedules. Completed artworks are added to an ordering database quarterly, ready to be ordered by dealers looking for fresh material.

Dealers are provided with an elevation plan of all artwork proposal areas to give accurate visualizations, which is particularly helpful when working in a formal manner with interior design, architecture, and purchasing agencies.


LOOKBOOK ↓


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Category Programs
StudioSelzler's Lexus collaboration offerings include a plethora of programme genres tailored to suit a wide variety of dealer and consumer preferences. Every region and market is unique, which is why the studio offers a growing catalogue of artwork designed to fit in multiple, distinct categories.

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Lookbook

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Stephen Selzler is a fine artist / designer with a focus on automotive culture, concours events, and motorsport. He operates his studio out of Dallas, Texas, USA.
Background & Influences

Raised as an aspiring automotive designer, Stephen has spent the past decade as a practicing graphic designer and brand strategist, serving various luxury and aspirational brands across North America. Stephen’s influences come from a small variety of particular artists and designers from the American midcentury, pop, and postmodern movements to make up his stylistic repertoire. Notable influences include: Andy Warhol, Jeff Koons, Keith Haring, Norman Rockwell, Art Fitzpatrick, Frank Lloyd Wright, Wayne Thiebaud, Anselm Kiefer, Syd Mead, and Saul Bass.

Alumnus: Maryland Institute College of Art (MICA) Baltimore, Maryland — BFA, 2008.

Focus On Motoring

"We’re a lot like our cars. In a way, I think it’s similar to how pets tend to reflect the personalities and likeness of their owners. They say a lot about what kind of person we are, and what/who we aspire to be; whether we’re intense or easy going, ambitious or cautious, friendly or aggressive, and everything in between. The automobile is perhaps the only human invention that mirrors the unique traits of every man, woman, and child with arresting accuracy. It’s poetic, really.

"Much of my automotive work seeks to capture that relationship, the one between man and machine. Whether it’s a group of gawking observers attending a ritzy concours event, or an intimate moment of a father showing his young daughter the curiosities of a gated dogleg shifter, these moments celebrate the uniqueness our automobiles bring out in each of us."