2023 Dealer Environment Art for Global Markets
"The Relentless Pursuit of Perfection"
Celebrated through the Prism of
Automotive Fine Art
Interior environment artwork packages designed to celebrate the Lexus brand, enhance guest experiences, and instill an elevated sense of pride in the Lexus ethos.
From the studio of automotive artist Stephen Selzler.
Raised as an aspiring automotive designer, Stephen has spent the past decade as a practicing graphic designer and brand strategist, serving various luxury and aspirational brands across North America. Stephen’s influences come from a small variety of particular artists and designers from the American midcentury, pop, and postmodern movements to make up his stylistic repertoire. Notable influences include: Andy Warhol, Jeff Koons, Keith Haring, Norman Rockwell, Art Fitzpatrick, Frank Lloyd Wright, Wayne Thiebaud, Anselm Kiefer, Syd Mead, and Saul Bass.
Alumnus: Maryland Institute College of Art (MICA) Baltimore, Maryland — BFA, 2008.
"We’re a lot like our cars. In a way, I think it’s similar to how pets tend to reflect the personalities and likeness of their owners. They say a lot about what kind of person we are, and what/who we aspire to be; whether we’re intense or easy going, ambitious or cautious, friendly or aggressive, and everything in between. The automobile is perhaps the only human invention that mirrors the unique traits of every man, woman, and child with arresting accuracy. It’s poetic, really.
"Much of my automotive work seeks to capture that relationship, the one between man and machine. Whether it’s a group of gawking observers attending a ritzy concours event, or an intimate moment of a father showing his young daughter the curiosities of a gated dogleg shifter, these moments celebrate the uniqueness our automobiles bring out in each of us."
The Vision
The vision behind the Lexus x StudioSelzler partnership is one where the sophisticated, technologically-astute elements of the Lexus brand are paired with aspirational artworks which celebrate Lexus' engineering marvels, as well as the marque's unique heritage as a world-beater in the luxury market.
Dealership environments— both new and existing —benefit greatly from programmed wallspace reserved for visual accoutrements; "The Cherry On Top," in other words. It has an equally attention-grabbing quality as well as a balancing effect, helping spaces finally feel tied together.
Dealers involved in the Lexus x StudioSelzler interiors program work directly with the studio to spec full- or partial-property artwork packages suited to the most common artwork budgets (between $10k and $45k+) in addition to having access to the full studio Lexus catalog for one-off artwork piece orders with no minimums required.
Artwork is produced both digitally and physically at StudioSelzler's Dallas, Texas–based studio, creating a variety of artwork imagery celebrating the Lexus brand with a growing portfolio of work on regular release schedules. Completed artworks are added to an ordering database quarterly, ready to be ordered by dealers looking for fresh material.
Dealers are provided with an elevation plan of all artwork proposal areas to give accurate visualizations, which is particularly helpful when working in a formal manner with interior design, architecture, and purchasing agencies.
Stretched Fabric Panels
Infinity Frame, black or aluminum finish. Printed on stretch fabric with sewn silicone edges. Edgeless appearance. 7/8" frame depth.
Durability: Easy to assemble, store, and transport, this stretch fabric print resists damage, scuffs, punctures, and creases. This unparalleled durability is perfect for high-traffic applications.
Modular, reusable frames: Swap out images with new fabric prints as models change. Gallery-quality prints with excellent color saturation.
Giclée printing on premium matte canvas for an exceptional, gallery-quality aesthetic.
- Printed on premium 410g/m2 fine art canvas
- Stretched over 1.5"-deep gallery stretcher, back stapled
- Velvety matte finish
- Felt pads installed for wall protection
- Picture wire installed, ready to hang and enjoy upon delivery
- Wrapped in matte white or matte black floating frame
with Black Floating Frame
with White Floating Frame
(No Outer Frame)
Polished acrylic panel prints for a modern, edge-to-edge presentation.
- Printed the back side of clear, 3/16" polished acrylic
- Incredible color saturation and optical depth
- Hidden back-mounted frame and wire, unless noted
- Ready to hang and enjoy upon delivery
Museum-quality giclée print on 10.3 mil (192 g/m²) archival matte paper.
Art prints ship carefully rolled in a tube container. Designed to be displayed in common-sized frames immediately upon receipt of shipment.
- Bright, vibrant colors
- High contrast
- Exceptional detail and clarity
- Velvety matte paper texture
Also available in gloss and semi-gloss finishes, subject to stock availability. May also be converted to International A-, B-, and C-Series sizes in addition to common metric formats to suit regional frame standards.
Printed vinyl coverings in various formats, textures, and opacities to emphasize visual flow and boundaries of any given space.
Optimized for high-traffic areas in order to extend longevity of a given product.
- Wall Coverings in Mural Stylization
- Opaque/Translucent Window Clings
- Wayfinding and Welcome Signage
- Floor Graphics for Vehicle Specification Display
- Locker and Cubby Wraps for Mechanics Areas
Stephen Selzler on-site activation of live art demonstration.
StudioSelzler's resident artist and product director activating a live demonstration of vehicle art, perfect for events and grand openings.
From 6,500 USD + Travel
From 1,500 USD + Shipping
Dynamic video board with subscription-based artwork, animation, vehicle stats and lifestyle imagery.
- All-inclusive subscription (hardware, programming, installation, and support)
- Indoor and outdoor installation options
- Exceptional detail and clarity
- Modular, can be virtually any size depending on use case in dealership environment
- Updates with new, Lexus-approved artwork and creative assets automatically.